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Vitamin World(R) Raises Over $545,000 in 2011 for Vitamin Angels

Helping to improve the lives of over 2 million children

HOLBROOK, N.Y., Jan. 20, 2012 /PRNewswire/ -- Throughout the 2011 holiday season, Vitamin World® raised over $545,000 on behalf of Vitamin Angels during their "Be an Angel" campaign.  An estimated 190 million children in the world suffer from vitamin A deficiency (VAD) and 350,000 go blind from vitamin A deficiency every year. These donations help to provide vital nutrition in the form of nutritional supplements, to developing countries, communities and individuals in the U.S. and around the world.

"We could not have accomplished so much without the generosity of our customers. Their kindness and compassion has been remarkable. Our customers are truly Angels..., Vitamin Angels" – Vicki McGuire, Senior Vice President of Vitamin World.

"The enthusiasm and support from Vitamin World is simply incredible.  They are truly committed to making this world a much healthier place.  On behalf of the children and women we are serving, we feel very fortunate to have such a dedicated partner" - Howard B. Schiffer, President and Founder of Vitamin Angels.

About Vitamin World®
The first Vitamin World store opened its doors in 1976. Headquartered in Long Island, NY, Vitamin World® manufactures over 700 superior-quality vitamins, minerals, herbs, and other nutritional supplements in our own state-of-the-art facilities. Today, Vitamin World® owns and operates over 400 retail locations nationwide. To find a store near you call 1-800-381-9000 or visit us online at www.vitaminworld.com. Follow us on Facebook at www.facebook.com/OfficialVitaminWorld.

About Vitamin Angels
Vitamin Angels is a non-profit organization that began in 1994.Their mission is to mobilize and deploy private sector resources to advance availability, access and use of micronutrients, especially vitamin A, among at-risk populations in need. Vitamin Angels reduces child mortality worldwide by connecting essential nutrients with infants and children under five. Essential nutrients enable young immune systems to fight infectious diseases, helping children attain good health and the opportunity to lead meaningful and productive lives. To learn more visit www.VitaminAngels.org.

Vicki McGuire
Senior Vice President
Vitamin World, Inc.
4320 Veterans Memorial Highway
Holbrook, NY  11741
(631) 200-5279

SOURCE Vitamin World

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