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Journalists a-Twitter About Social Media

Editors Reveal How the Press Uses Social Media to Generate Story Ideas and Buzz

PR on Ulitzer

PR pros looking to open up new channels to pitch journalists need to attend this all new audio conference from Bulldog Reporter's PR University titled: "Journalists Still a-Twitter about Social Media: Editors Reveal How the Press Uses Social Media to Generate Story Ideas and Buzz."

This webinar takes place on Thursday, January 7, at 1PM EST (noon CST, 11AM MST; 10AM PST).

Featured Speakers:

Andrew Dean Nystrom, Senior Producer, Social Media & Digital Platforms, latimes.com

Dan Patterson, Digital Audio Manager, Correspondent, ABC News

Maggie Reardon, Senior Writer, CNET News

Julio Ojeda-Zapata, Consumer Technology Reporter, St. Paul Pioneer Press (circ. 252,055); Author, "Twitter Means Business: How Microblogging Can Help or Hurt Your Company"

Laura Hertzfeld, managing Editor, EconomyStory.org; Contributor, NPR

In just 90 minutes, this exclusive PR University audio conference will show PR professionals how to master social media sites to gain the latest insights into what journalists are writing about and how they and their colleagues are using Twitter and other social media sites like LinkedIn and Facebook.

Here's what PR pros will take away from this event:

Top Twitter Targets: Which journalists are actively using Twitter, how they're using the service -- and how PR pros can successfully interact with them quickly and efficiently

Twitter Pitch Success Stories: How journalists and PR people have used Twitter to generate story ideas and buzz

Media Outlets on Twitter: Which media outlets are consistently posting links to their online news stories on Twitter

Using Facebook and LinkedIn: How journalists connect with sources and promote coverage on leading online social networks -- plus how PR can build relationships with journalists via these popular channels

Twitter Media Monitoring: How to find and contact journalists using Twitter and other social media

How to track top hashtags and even story trends on Twitter tracking to stay ahead of the news curve

First Steps: How to get started using Twitter and social media for media relations and other essential PR initiatives

Essential Twitter Tools: Elements of using Twitter that will make PR pros experience of Twitter more useful and valuable

Twitch Anatomy: Examples of Twitter pitches that have worked -- and how to duplicate their successes in 140 characters or less

How Twitter and other social media are changing the online world: Examples of stories and trends that happened exclusively as a result of Twitter or other social media

Crisis Tips: The role Twitter, Facebook and other social media have played in how PR people and the media communicate during a crisis

Twitter Trends and What's Next: Where social media is going in 2010 -- and why PR pros must be there if they want to stay on top of emerging PR trends

More Stories By Carmen Gonzalez

Carmen Gonzalez is the co-founder, president, and CEO of SYS-CON Media, Cloud Expo, Inc. and Ulitzer, Inc.

Carmen has been in charge of SYS-CON's sales and marketing functions since 1994. Under her leadership, the company was named by Inc 500, among the fastest growing 500 privately held companies in North America three years in a row.