We asked Ian Lurie "What are key marketing trends and predictions for 2010?
What actions should marketers take in 2010?"
Ian Lurie is chief internet marketing strategist at Portent Interactive. He
is also the author of Conversation Marketing: Internet Marketing Strategies.
Ian Lurie
Blog Conversation Marketing Twitter portentint
"Twitter is a vast-self answering community. It’s also the ultimate search
engine."
Ian Lurie's Marketing Prediction for 2010
Twitter is going to overtake Yahoo! and Bing for search market share. Yeah,
you hear me: Search market share. As Twitter's user base grows, more and more
folks go there to ask questions, and get answers. It's a vast, self-answering
community. Search the community, find your answers. More and more users are
figuring that out... (more)
SAN FRANCISCO, Feb. 9 /PRNewswire/ -- blueKiwi, the global conversation
company, today announced the availability of a free version of the blueKiwi
Social Business Platform. Designed for marketers, community managers and
innovation teams, the new, free version delivers all of the social media
tools necessary to create vibrant online communities with external audiences.
Now companies ... (more)
New Media on Ulitzer
Social media marketing is hot hot hot. While the disjointed components have
risen and fallien with the VC tide for some time now, a coherent roadmap is
emerging for marketing a brand, product or service via social media. No
longer just a fad for college kids or a way to virally promote your fart app,
social media is emerging as a powerful and rapidly growing low-cost,... (more)
A while ago I read a blog post from a marketing executive who wrote that he
had prohibited the use of certain words in his strategy and planning
meetings. Among those words there where many popular social networking and
media words such as Twitter, Facebook and LinkedIn.
Though that might seem odd at first, it makes a lot of sense. The point is
that while social media may serve as an effe... (more)
NEW YORK, NY -- (Marketwire) -- 02/09/10 -- Flightpath, a leading digital
agency in New York City's Flatiron District, will delve into social media's
role in the travel industry during this month's New York Social Media
Roundtable event, "Social Media and the Travel Industry." The Roundtable is
scheduled to take place on Travel Tuesday, February 23, 2010, at 6:30PM.
"Social Media and the ... (more)