Facebook Live News

Facebook on Ulitzer

Subscribe to Facebook on Ulitzer: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Facebook on Ulitzer: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

It is the infrastructural paradigm shift that is sweeping across the Enterprise IT world, but how is it best defined? I refer of course to 'Cloud Computing' - the phenomenon that currently has as many definitions as there are squares on a chess-board. To try and narrow it down we bring here a round-up of some recent attempts to bring welcome precision where there risks being unnecessary vagueness. Enjoy! "What is cloud computing all about? Amazon has coined the word “elasticity” which gives a good idea about the key features: you can scale your infrastructure on demand within minutes or even seconds, instead of days or weeks, thereby avoiding under-utilization (idle servers) and over-utilization (blue screen) of in-house resources. With monitoring and increasing automation of resource provisioning we might one day wake up in a world where we don’t have to care about... (more)

ONEsite Launches Proprietary Social Ad Platform

White label social networking software maker ONEsite is launching its very own advertising platform InteractAd today, essentially declaring traditional online advertising is past its prime and that it’s time for social advertising to take its place. Whether that notion is true or not is subject to debate, but we’ve noted earlier that online ad revenue growth seems to be grinding to a halt. ONEsite wants to provide an alternative ad platform that leverages community features, content-driven participation and viral elements like relationship and profile data from other social networks (through OpenID-enabled user signup integration with Facebook, MySpace and Google Friend Connect), and introduce intelligent, interactive banner ads that can track who is viewing them and also allow for brands managers to solicit feedback from users throughout campaigns. InteractAd will... (more)

Ulitzer vs. Ning - a Quick Review

Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as ... (more)

5 Marketing Technology Must-Haves for the Modern Marketer

When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing put me in charge of marketing technology a few weeks ago. I’ve never considered myself a techie, but here I sit, with the rise of technology and data having forever shifted the role of the modern marketer. Just when marketing had become cool again, we’ve gone ahead and crashed the technology party – a place that used to be reserved for geeks and nerds. Why? The reason is simple – the marketing seat at the boardroom table is getting closer and closer to the CEO seat because marketing is no longer viewed as a cost center but rather a revenue driver. As marketers, if we can ... (more)

Integrate Social Media Tools Into Business, Not Marketing Campaigns

In a blog post by Shiv Singh, author of the Going Social Now blog, Shiv argues that “Social media is not enough in a downturn.” In the post, Shiv says: “That its not enough to focus on social alone. That nurturing the conversations in the social realm are the starting point not the end game. That it is indeed about getting customers to influence each other to make positive purchasing and brand affinity decisions. That the core philosophies around social can and should be deeply integrated into a business. And that, the more holistically you look at social influence marketing - across all touch points digital and physical, the more likely are you to harness it for competitive advantage. It is the social ideas that matter more than social media. Ideas that harness social philosophies but create new outcomes and not just new tactics.” Interesting, but… A given–social... (more)

Tips on Writing White Papers

I have put together a list of lists on white papers. There is a treasure trove of information in these lists on how to write and market white papers. ClickDocuments: White Papers Cheat Sheet 1 Unusual Way to Find White Paper Content Michael Stelzner says that coming up with great content is half the battle in completing a white paper and recommends that you simply pick up the phone and talk to an expert. Read his blog post on 1 Unusual Way to Find White Paper Content. 3 Simple Title Tweaks That Can Help White Paper Marketers Drive More Leads You have created the perfect white paper.  But you can’t drive leads or close sales if your target market doesn’t notice it. Kate Headen advises that grabbing your prospect’s attention is as easy as spending some focused energy on your title. Read her blog post 3 Simple Title Tweaks That Can Help White Paper Marketers Drive More Lea... (more)

Where to Plug Your Personal Brand

Consistency builds brands, and this is especially true when it comes to personal branding.  Once you have identified your own one-or-two-word personal brand and have developed the supporting brand statement or pitch, it is essential that you communicate them consistently across all of the channels in which you participate. The more consistent all of your own marketing efforts are both online and offline, the more powerful and memorable your personal brand impression will be on all current and prospective stakeholders in your career. Regardless of where you are in your own personal branding process, here is a shortlist of just some of the places where you can plug your personal brand in order to optimize the delivery and effect of your personal brand: •    Website/Blog: If you are interested in creating your own website or blog or already have one, this is a great pla... (more)

To Tweet or Not to Tweet?

I recently read an article about "How Social Media Can Hurt Your Job" by Rachel Zupeck and it gave me pause. Why? Because I have had people ask me who can read their tweets. If you have your tweets on a public timeline, then everyone can read your tweets. Companies have taken proactive measures to "listen" to their brand being discussed on social media platforms. It's really quite easy for them to know if you are talking about them or not. Tweetbeep, Google Alerts, Radian6, Company Buzz (LinkedIn application), etc. makes it very easy for them to "hear" when their name has been mentioned on a social media platform. So, before you decide to give negative press about a company or its' people, remember that it's quite possible that they are listening with one of these tools and will discover it. Remember, that once you click "submit," the tweet has been seen. Sure, there... (more)

Corporate Blogging Framework - Where to Start?

There's been a lot published and dissected over the value and methods for successful corporate blogging, and the intersections between corporate and employee use of social media. What's not been discussed much is the application of Systems Engineering Methodology, within the Information Management Architecture Domain, to implementation of corporate blogging. Being that a corporate blogging program is essentially part of a corporation's "Information-Sharing Line of Business", integrated with and supported by other corporate operational domains (like Marketing & Communications, IT Operations, and Organizational Change Management), it's therefore an IT program -and IT programs are best managed through standardized IT Investment and Systems Engineering Lifecycle methods. To start, therefore, a corporate blogging program, a framework should be established for program pla... (more)

Ulitzer Live! New Media Power Panel at Santa Clara Convention Center

New Media on Ulitzer The first "Ulitzer New Media Power Panel" took place at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects. Ulitzer Live! West will take place on December 6, 2010, in San Jose, California. The Call for Papers for both events are now open. Ulitzer is a "new media" social journalism platform which revolutionizes how we create, deliver, and consume content on the Web. Ulitzer authors can get ... (more)

Behind the Scenes, SANta Claus Global Cloud Story

Cloud Expo New York There is a ton of discussion, stories, articles, videos, conferences and blogs about the benefits and value proposition of cloud computing. Not to mention, discussion or debates about what is or what is not a cloud or cloud product, service or architecture including some perspectives and polls from me. [Santa Photo Via ABC news] Now SANta does not really care about these and other similar debates I have learned. However he is concerned with who has been naughty and nice as well watching out for impersonators or members of his crew who misbehave. In the spirit of the holidays, how about a quick look at how SANta leverages cloud technologies to support his global operations. Many in IT think that SANta bases his operations out of the North Pole as it is convenient for him to cool all of his servers, storage, networks and telecom equipment (which ... (more)